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A strong social media presence is a great way for many hospitals and healthcare systems to connect with those they serve, and keep them up to date on the issues and services happening in and around their treatment facilities. Through Facebook, Twitter, and other social media platforms, hospitals can easily inform people in their respective communities when new doctors join the staff, when new medical services or technologies are being implemented, and other vital information for the health of the community.
Social media can be used to keep people informed by sharing new discoveries in the healthcare industry by linking to relevant articles and discussions. Also, many hospitals encourage the public to ask general questions via social media which allows the community to connect with communications directors or other hospital representatives in a simple and efficient manner.
However, a strong social media presence represents much more than just communication. It’s also about building credibility and trust within a community. When a hospital is quick to answer a question on its Facebook page, posts a link to an article on a new medical technology, or makes an announcement about a CPR class it is offering to the public, it is seen by those in the community as being a hospital that truly cares about those it serves.
A hospital builds its reputation one person at a time. And when community members see a hospital actively engaging those it serves, people are comfortable believing: “that’s the hospital for me and my family if we ever need medical care.” A strong social media presence is now a critical component of any hospital’s operating strategy, and as each year passes, more hospitals are using social media to become an even more integrated part of their communities.
Cleveland Clinic | |||
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Cleveland, OH | 1,467,562 Likes 54,217 Talking About | 27.4K Tweets 540K Followers 2,272 Following |
Mayo Clinic | |||
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Rochester, MN | 730,841 Likes 30,991 Talking About | 25.7K Tweets 1.23M Followers 1,807 Following |
Johns Hopkins Hospital | |||
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Baltimore, MD | 303,681 Likes 7,237 Talking About | 11.4K Tweets 328K Followers 621 Following |
Mount Sinai Hospital | |||
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New York, NY | 191,061 Likes 3,032 Talking About | 16K Tweets 55.6K Followers 6,462 Following |
Dana-Farber Cancer Institute | |||
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Boston, MA | 184,149 Likes 7,982 Talking About | 14.8K Tweets 39.9K Followers 9,991 Following |
University of Texas MD Anderson Cancer Center | |||
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Houston, TX | 173,171 Likes 7,732 Talking About | 10.2K Tweets 41.4K Followers 2,756 Following |
New York-Presbyterian University Hospital | |||
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New York, NY | 94,739 Likes 1,046 Talking About | 10.7K Tweets 24K Followers 3,077 Following |
Vanderbilt University Medical Center | |||
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Nashville, TN | 172,567 Likes 3,095 Talking About | 16.4K Tweets 14.6K Followers 4,934 Following |
City of Hope National Medical Center | |||
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Duarte, CA | 85,293 Likes 1,513 Talking About | 5,415 Tweets 18.1K Followers 570 Following |
Huntsman Cancer Institute at the University of Utah | |||
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Salt Lake City, UT | 84,066 Likes 707 Talking About | 2,746 Tweets 5,774 Followers 513 Following |
Barnes-Jewish Hospital/Washington University | |||
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Saint Louis, MO | 67,980 Likes 856 Talking About | 3,926 Tweets 6,800 Followers 206 Following |
Memorial Sloan Kettering Cancer Center | |||
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New York, NY | 68,072 Likes 8,134 Talking About | 6,840 Tweets 33K Followers 1,162 Following |
University of Pittsburgh Medical Center | |||
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Pittsburgh, PA | 64,712 Likes 1,453 Talking About | 7,275 Tweets 6,857 Followers 1,137 Following |
Northshore LIJ | |||
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Bay Shore, NY | 51,054 Likes 296 Talking About | 5,463 Tweets 9,678 Followers 1,420 Following |
Rush University Medical Center | |||
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Chicago, IL | 52,346 Likes 2,054 Talking About | 5,239 Tweets 13.4K Followers 7,624 Following |
Dignity Health – St. Joseph’s Hospital and Medical Center | |||
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Phoenix, AZ | 49,870 Likes 1,208 Talking About | 7,727 Tweets 10.1K Followers 6,432 Following |
UCSF Medical Center | |||
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San Francisco, CA | 48,799 Likes 3,663 Talking About | 1,528 Tweets 28.1K Followers 1,737 Following |
Emory University Hospital | |||
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Atlanta, GA | 46,431 Likes 677 Talking About | 10.7K Tweets 20.5K Followers 819 Following |
Baptist Health South Florida | |||
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South Florida | 45,012 Likes 430 Talking About | 4,165 Tweets 4,762 Followers 613 Following |
Memorial Hermann Health System | |||
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Houston, TX | 42,083 Likes 4,616 Talking About | 6,348 Tweets 17.6K Followers 422 Following |
Mercy Hospital | |||
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Saint Louis, MO | 41,071 Likes 6,094 Talking About | 2,698 Tweets 442 Followers 207 Following |
University of Michigan Hospitals and Health Centers | |||
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Ann Arbor, MI | 40,848 Likes 2,533 Talking About | 8,309 Tweets 19.5K Followers 2,379 Following |
New York City Health and Hospitals | |||
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New York, NY | 40,211 Likes 102 Talking About | 6,770 Tweets 12.2K Followers 1,188 Following |
Methodist Hospitals of Memphis | |||
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Memphis, TN | 37,845 Likes 39,700 Talking About | 2,232 Tweets 3,889 Followers 375 Following |
Massachusetts General Hospital | |||
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Boston, MA | 36,126 Likes 182 Talking About | 5,130 Tweets 30.7K Followers 3,294 Following |
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