Top 25 Most Active Hospitals on Social Media in 2015

A strong social media presence is a great way for many hospitals and healthcare systems to connect with those they serve, and keep them up to date on the issues and services happening in and around their treatment facilities. Through Facebook, Twitter, and other social media platforms, hospitals can easily inform people in their respective communities when new doctors join the staff, when new medical services or technologies are being implemented, and other vital information for the health of the community.

Social media can be used to keep people informed by sharing new discoveries in the healthcare industry by linking to relevant articles and discussions. Also, many hospitals encourage the public to ask general questions via social media which allows the community to connect with communications directors or other hospital representatives in a simple and efficient manner.

However, a strong social media presence represents much more than just communication. It’s also about building credibility and trust within a community. When a hospital is quick to answer a question on its Facebook page, posts a link to an article on a new medical technology, or makes an announcement about a CPR class it is offering to the public, it is seen by those in the community as being a hospital that truly cares about those it serves.

A hospital builds its reputation one person at a time. And when community members see a hospital actively engaging those it serves, people are comfortable believing: “that’s the hospital for me and my family if we ever need medical care.” A strong social media presence is now a critical component of any hospital’s operating strategy, and as each year passes, more hospitals are using social media to become an even more integrated part of their communities.

We evaluated many of the top hospitals in the country to see which ones had the strongest social media engagement, below is our list of the top 25 most “socially active” hospitals of 2015.

Cleveland Clinic
	Cleveland, OH Facebook Twitter	1,467,562 Likes 54,217 Talking About	27.4K Tweets 540K Followers 2,272 Following

Mayo Clinic
	Rochester, MN Facebook Twitter	730,841 Likes 30,991 Talking About	25.7K Tweets 1.23M Followers 1,807 Following

Johns Hopkins Hospital
	Baltimore, MD Facebook Twitter	303,681 Likes 7,237 Talking About	11.4K Tweets 328K Followers 621 Following

Mount Sinai Hospital
	New York, NY Facebook Twitter	191,061 Likes 3,032 Talking About	16K Tweets 55.6K Followers 6,462 Following

Dana-Farber Cancer Institute
	Boston, MA Facebook Twitter	184,149 Likes 7,982 Talking About	14.8K Tweets 39.9K Followers 9,991 Following

University of Texas MD Anderson Cancer Center
	Houston, TX Facebook Twitter	173,171 Likes 7,732 Talking About	10.2K Tweets 41.4K Followers 2,756 Following

New York-Presbyterian University Hospital
	New York, NY Facebook Twitter	94,739 Likes 1,046 Talking About	10.7K Tweets 24K Followers 3,077 Following

Vanderbilt University Medical Center
	Nashville, TN Facebook Twitter	172,567 Likes 3,095 Talking About	16.4K Tweets 14.6K Followers 4,934 Following

City of Hope National Medical Center
	Duarte, CA Facebook Twitter	85,293 Likes 1,513 Talking About	5,415 Tweets 18.1K Followers 570 Following

Huntsman Cancer Institute at the University of Utah
	Salt Lake City, UT Facebook Twitter	84,066 Likes 707 Talking About	2,746 Tweets 5,774 Followers 513 Following

Barnes-Jewish Hospital/Washington University
	Saint Louis, MO Facebook Twitter	67,980 Likes 856 Talking About	3,926 Tweets 6,800 Followers 206 Following

Memorial Sloan Kettering Cancer Center
	New York, NY Facebook Twitter	68,072 Likes 8,134 Talking About	6,840 Tweets 33K Followers 1,162 Following

University of Pittsburgh Medical Center
	Pittsburgh, PA Facebook Twitter	64,712 Likes 1,453 Talking About	7,275 Tweets 6,857 Followers 1,137 Following

Northshore LIJ
	Bay Shore, NY Facebook Twitter	51,054 Likes 296 Talking About	5,463 Tweets 9,678 Followers 1,420 Following

Rush University Medical Center
	Chicago, IL Facebook Twitter	52,346 Likes 2,054 Talking About	5,239 Tweets 13.4K Followers 7,624 Following

Dignity Health – St. Joseph’s Hospital and Medical Center
	Phoenix, AZ Facebook Twitter	49,870 Likes 1,208 Talking About	7,727 Tweets 10.1K Followers 6,432 Following

UCSF Medical Center
	San Francisco, CA Facebook Twitter	48,799 Likes 3,663 Talking About	1,528 Tweets 28.1K Followers 1,737 Following

Emory University Hospital
	Atlanta, GA Facebook Twitter	46,431 Likes 677 Talking About	10.7K Tweets 20.5K Followers 819 Following

Baptist Health South Florida
	South Florida Facebook Twitter	45,012 Likes 430 Talking About	4,165 Tweets 4,762 Followers 613 Following

Memorial Hermann Health System
	Houston, TX Facebook Twitter	42,083 Likes 4,616 Talking About	6,348 Tweets 17.6K Followers 422 Following

Mercy Hospital
	Saint Louis, MO Facebook Twitter	41,071 Likes 6,094 Talking About	2,698 Tweets 442 Followers 207 Following

University of Michigan Hospitals and Health Centers
	Ann Arbor, MI Facebook Twitter	40,848 Likes 2,533 Talking About	8,309 Tweets 19.5K Followers 2,379 Following

New York City Health and Hospitals
	New York, NY Facebook Twitter	40,211 Likes 102 Talking About	6,770 Tweets 12.2K Followers 1,188 Following

Methodist Hospitals of Memphis
	Memphis, TN Facebook Twitter	37,845 Likes 39,700 Talking About	2,232 Tweets 3,889 Followers 375 Following

Massachusetts General Hospital
	Boston, MA Facebook Twitter	36,126 Likes 182 Talking About	5,130 Tweets 30.7K Followers 3,294 Following